Future-Touch 2.7

Antoinette van den Berg is the leading spirit and founder of trend and product forecasting studio Future-Touch. She is a forecaster of note who integrates trends and manufacturing in the innovation process. Antoinette translates future trends into innovative products and clear product strategies through initiating new or different uses of existing machinery. In this capacity she supports the cross-linking of industries, broaching new markets and inventing new applications for production technologies nobody ever thought of. These processes are always driven by a specific company or a production technology. Antoinette’s unique style of development, based on her grasp of future trends, can be applied to all companies in the beauty industry and beyond.



Her main expertise is the B2B business; she perfectly knows how to handle this complex world, innovating through integrating trend forecasting with manufacturing and generating B2B sales with her world-wide respected marketing trend presentations. She is the only forecaster in the world specializing in raw materials and half products (semi-finished products). In this role she occupies a reknown position in the cosmetic industry.



At international trade fairs Antoinette is a well-known speaker. Reader’s Digest gives the following impression”…With her colorful hair, sometimes blue sometimes purple-and outré dress sense, she cuts a striking figure, and her forthright pronouncements about what we’re all going to look like in the not-too-distant future-such as male make-up, which she flagged up years ago-are often on the spot. So if she says: “old” will be ”cool” well is it so impossible? Van den Berg faces the future and can show that she is the first to translate that what seems “impossible” into innovative product concepts that match future consumer demands.

In order to gain insight in future trends one must not only understand a national market but the whole world’s market. For that reason, van den Berg travelled around the world and lived in many different countries. The journeys and contacts with other cultures broadened van den Berg’s horizon and shaped her into an innovator who can operate on a multinational and multicultural level.