Electra Bicycle Company 4.22

Electra was awarded US Patent #7740262 for inventing a completely new type of bike that provides an improved level of comfort and control and allows riders to place their feet flat on the ground while still sitting in the saddle. The innovative forward-pedaling design, developed in 2003, was first featured in Electra Townie® and 20” Kids’ bicycles and was named Flat Foot Technology®. Over the years, this industry innovation has been integrated to varying degrees into the Electra Cruiser and Amsterdam® collections.