DOOR 2.51

DOOR is the new culture label of IN10. The label has been created to make it clear to the outside world that IN10 is specialized in culture marketing and culture innovation. Over the past five years, we have built a few strong cases for the Museum of Literature, Ro Theater, FoMu, NAi (UAR), Kunsthal and the Centraal Museum.

DOOR creates unique, immersive experiences for your visitors - both online and offline - placing them right in the middle of the story. Surprise your regulars and introduce your museum, theatre or festival to a whole new crowd.

DOOR introduces a new approach to tell your stories. One without any boundaries between digital and real life experiences. This allows you to construct narrative worlds in which your visitors play an active part of your expo, festival or act, through various interfaces and interactive spaces.This Real Virtuality offers infinite possibilities to bring your story to life in a personal and moving manner. Or even to tell a whole new kind of story altogether! This synergy, between state-of-the-art tech and innovative storytelling, makes for an unforgettable experience that your visitors would love to relive and love to share.

Or, simply put: deeper involvement, greater exposure and more visitors.