DNA On Tour 2.99

DNA on Tour gives Dutch artists and their crew the possibility to tour in Europe. At least one of the members of an act or crew must be an alumnus of the Herman Brood Academie.
DNA on Tour works with professionals of the following colleges/universities:
Sweden (Linneaus University, Kalmar), Belgium (PHL-Music, Hasselt), Ireland (Ballyformet College of Further Education, Dublin) and starting with the 2013 edition: Germany (Popakademie, Mannheim).

DNA On Tour offers an act and it's crew a tour (including promotional activities) of live performances for a Dutch act in one of the receiving countries. Expertise, training and coaching by experts of the hosting organization. A tour consists of a two week period with a minimum of 6 shows and further training in the Music Industry in the hosting country.

The tour will be set up by the students of the HBA and the students of the hosting organization, supervised by the experts of the hosting country and supported by the professional staff of the HBA.

DNA ON TOUR started in 2012. The HBA got funding for a 2013 and 2014 edition of the Lifelong Learning Program of Leonardo da Vinci. The aim is to find a partner and add the UK as the fifth country in the edition 2014.

Aims of the project:
Overall: to give a solution to the structural problem that young Dutch successful artists and their crew are almost never able to expand their activities and career in a European context.

More specific:
1) to give successful young Dutch acts and their crew the possibility to extend their careers in Europe;
2) to set up an extended program for a selected group of alumni of the Herman Brood Academie (life long learning, bridging the gap between vocational education and the European labor market);
3) to raise attention on Europe as a possibility for professional careers for Dutch acts, technicians and tour managers and
4) to raise the attention of the Music Industry in the hosting country for the potentials of young Dutch professionals.

Expected outcomes:
DNA ON TOUR will provide the participants with:
-further knowledge in the set up and possibilities of the live market for Pop Music in Europe;
-direct input and feedback on the possibilities of the specific participants and his/her skills and products outside the home market;
-an effective way to build a transnational professional network, enabling the artist and crew members to work on a European career;
-knowledge and skills in working on venues in Europe;
-knowledge and skills in doing business with professional organizations in other European countries.
DNA ON TOUR will provide the participating students (organization of the tour) of the HBA and the hosting organizations with:
-further knowledge in the set up and possibilities of the live market for Pop Music in Europe;
-experience and competencies in transnational collaboration with European colleagues.