creative companion 2.12

I was always fascinated about manifestos and the impact they can have. Also the struggle and discussions such as - if you should follow all the thesis or just pick out a few - is a big inspiration.

Here is mine, I call it the Creative Companion Manifesto

1. You cannot ‘not brand’.
Everything a brand or person does will add up to its identity.

2. Take the big picture.
Be clear about what you are and what you want.

3. Listen to the people.
Don’t do literally what people say, observe their behaviour and translate it.

4. Get to know all the facts.
There never is too much information, only a lack of focus.

5. Everyone is right.
Many people, many perspectives. They may all be right, but not necessarily relevant.

6. Best idea wins.
Good ideas often come from individuals, it needs teams to make them great.

7. Experiment while working.
Try things you have never tried before.

8. You are not alone.
Working in a team is fun and helps to understand multiple perspectives.

9. Stick to the concept.
Along the way there are a lot of temptations, go your own way. If they make sense, adapt them.

10. Think like a musician.
Compose, invent, innovate, orchestrate, prepare, communicate, rehearse, improvise, entertain, listen, play, perform – don’t give a damn.

How do you like the Creative Companion Manifesto?
Leave a note, comment or reaction to my blog:
http://creativecompanion.wordpress.com/2010/06/25/creative-companion-manifesto/#comment-5

You may also like the following manifestos:
Reformation, Futurist , Bauhaus, Surrealism, Cluetrain, Repair.