Taco Bell Kuwait 5.24

Taco Bell has always been a brand based in fun exploration dating back to our founder Glen Bell. Fifty years ago, while the rest of the fast food industry was flipping burgers Glen Bell decided to blaze his own trail by being the first to introduce the crunchy taco to America. From that point forward Taco Bell has always been about discovering new, fun food experiences. Live Más is an idea that builds off the foundation Glen Bell created for the brand. It’s an idea that should inspire our consumers, as well as ourselves, to never stop exploring. To never be routine and always be putting ourselves out there. Why? Because if you never do, you’ll never know. This is right tone at the right time. In the last decade food in America has moved from “food as fuel” to “food as experience”. This cultural shift embodies what Taco Bell is all about: an Explorer brand that inspires people to break the pattern of predictability and try things they’ve never tried before.

And here’s a quote we live by...

Sometime you just gotta go there.
Kick up some dirt.
Make some waves.
Blaze some trails.
Burn up the night.
Be the first one to head out.
And the last one to turn in.
Try what you've never tried before.
Make a play and let it ride.
Because if you never do, you'll never know.
Sometimes you gotta Live Más