STORM the NORM Ventures 2.47

STORM the NORM Ventures:
>> Book
>> Tech platform for business content
>> Strategy & Innovation Think Tank

Book:
We’ve seen the emergence of some truly inspiring businesses and brands in the last few decades. Ideas that have stormed the norms of their respective industries and brought in new vibrancy.

There’s one truth that these success stories prove beyond doubt – that industry storms aren’t purely accidental. There is a method to the magic.

It is not difficult to decode the method in retrospect and apply it by design to your next challenge. The book - Storm the Norm does just that. While researching 20 success stories, Anisha Motwani and Ranjan Malik discovered a factor that economists have known for long but businesses don’t - the Total Surplus. One big secret behind most business successes is the stormer’s ability to spot the invisible suboptimal and conceive a breakthrough that unlocks new total surplus.

This book features twenty such stories from an exciting mix of categories - foods and beverages, personal care, automobiles, financial services, entertainment, travel and media. Some brands in the book have come from nowhere and created new categories, some have challenged the hegemony of longstanding leaders, and some are decades-old brands which have continuously reinvented themselves to stay on top.

If you have been waiting for an opportunity to become the next big game-changer in your industry, Storm the Norm will show you how to turn the project you are driving right now into the greatest success of your career. This book proves beyond any doubt that industry storms aren’t purely accidental; they can be made to happen by design—and, perhaps, at will.

Drawing from her rich experience with brands in India, Anisha Motwani has created a powerful package of inspiration and methodology. With a foreword by insights specialist Santosh Desai and an afterword by innovation specialist Ranjan Malik, Storm the Norm will leave you altered. This book is replete with crucial untold secrets of businesses that made all the difference.

Right now is the right time. If you decide to wait for the best time ever, you’ll most certainly wait forever. So, whether you are a student or marketing executive or CMO or CEO, go right ahead and storm the norm.

Tech Platform for Business Content: Await more details

Strategy & Innovation Think Tank: STORM the NORM helps organisations revitalise their current business core and create new future core through innovation.

Invite Anisha Motwani and Ranjan Malik to keynote your next strategy meet or annual offsite. Trigger your leaders to spot the invisible suboptimal in the industry and unlock new total surplus.