After the pioneer publication, this periodical was introduced in the market in 1987.This Fortnightly is a panorama of Punjab agriculture and rural life,containing articles on conservation crops as well as on cash crops. It throws light on diversification of farming, contract-farming and allied rural-professions like fishery,polutry,dairy,bee keeping,piggery,floriculture,hoticulture etc. It projects to be a necessity periodical among the rural masses, based on scientific recommendations of Punjab Agriculture University Ludhiana.