Micromax 4.19

Micromax started its mobile phone manufacturing operations in 2010[9] when multinationals ruled the telecom industry. With an understanding of the rapidly changing consumer preferences[10] coupled with the use of the latest technologies; Micromax differentiated itself from the other players with its pricing[10] Everything started with a truck battery in the year 2007. In the powerless city of Baharampur[11] in the Indian State of West Bengal, Mr. Rahul Sharma saw an AirtelPay Phone being powered by a truck battery. Every night, the PCO owner would lug the battery 12 km to an adjoining village on his cycle, charge it there overnight, and lug it back to Berhampur[11] in the morning. Rahul was fascinated by the nature of innovative adaptation to suit the difficult conditions which the payphone operator had employed and his interest only grew when he found out that to everyone’s surprise, the operator was also able to earn a tidy sum of money. Based on this experience of innovation arising from constraint, Micromax soon launched its first phone with a month long battery back-up known as X1i.[12] In 2011, Micromax entered the phablet market with the Canvas series.[13]

On 28 July 2011, Micromax withdrew its 4.66 billion rupees (about $106 million) initial public offering(IPO) due to volatile market conditions.[14] Bhagwati Products Limited is a Subsidiary unit of Micromax which is located at Rudrapur,Uttarakhand.

Micromax is a top Indian smartphone brand occupying the 2nd position behind Samsung in India market,[15] and with rapid growth is charging towards becoming the biggest brand.[16][17]