IMRB Retail 3.15

IMRB, known as ''the University of the Indian market research' is one of the top 20 Market Research companies in the world. IMRB was set up in 1970 and is part of the WPP group under the Kantar Group.

Kantar is WPP’s research, insight & consultancy network. Kantar was founded in 1993, is now the world’s fourth largest research conglomerate. It boasts of $1.7 billion worth of revenue with offices in 160 offices across 95 countries.

IMRB Retail is the Shopper Marketing & Retail Research division of IMRB.