Food United 4.88

Food United, as the name suggests, brings cuisines and dishes from world-over under one roof. The name has two parts – Food and United.

The food is represented using fundamental food elements like the fork, spoon and knife.

To showcase united we went a step ahead and created a flag with these very culinary elements. Moreover, like all countries have their own insignia, it was apt to characterize this global place by one of it’s own.

This gave birth to the idea of a postage stamp, an official representation of Food United. Just as a postage stamp legitimizes it’s content, the visual of a postage stamp as the logo is a mark of good quality universal food, one that Food United promises to serve.

Also, a stamp when used on mails bridges the gap between places in the world. By bringing various global cuisines under one roof, Food United aims to do the same. Hence it was a very apt choice to communicate the message of unity of food.

When these parts of Food United are bought together, we arrive at our final, one-of-it’s-kind logo that celebrates food and unity under one place.

The design approach were not only applied to the idea and form but also extended to the application of colours as well, namely red and blue.

Red is known to stimulate the appetite and hence an appropriate choice for an eatery.

Blue is invigorating and energetic, and attracts the attention of a large section of our target audience


When combined, it gives us an international, bold and modern look, one that is perfect keeping the values and target audience of Food United in mind.