EzyCook 3.24

EzyCook develops ready-to-cook recipe packs to help those who do not have sufficient time to cook food in traditional methods, save lots of food preparation time and simplify cooking. Every recipe pack contains all the necessary ingredients such as fresh cut vegetables, pastes and spices, along with simple cooking instructions to ensure quality & taste. So on a whole, with our Ready-to-Cook recipe packs we are trying to change one's cooking experience to Easy, Convenient & Fun.

With changing lifestyles & socioeconomic patters of life, the concept of convenience food is fast becoming popular in the Indian market. However, traditionally Indians have long believed in the benefits of consuming freshly prepared food at home. As per a research conducted by GfK, people in India spend over 13 hours a week for cooking, compared to international average of less than 6 and half hours each week. Therefore, EzyCook's entry into the convenience food market is well-timed, as its ready-to-cook recipe packs bridge the gap of fresh home-cooked food with convenience.