Triguni Eze Eats 3.07

Triguni Food Pvt.Ltd., is a subsidiary concern of Chemise Indus, a leading export house in Chennai . As a part of diversification, extensive market research was done over last 2 years in different markets of India and as a result, the organization has decided to focus on Ready to Eat foods through its subsidiary Triguni Food Pvt.Ltd.
PRODUCT CONCEPT
The market for Ready to Eat foods has been growing at a phenomenal rate in urban areas, due primarily to the double income in family, higher standards of living, acute shortage of time, shortage of labour etc. The demand for RTE foods is found high amongst working women, IT & BPO Professionals, Professionals staying away from family, students living in hostel, domestic and international travellers.
While there are certain categories of RTE products are available in retort pack, the gap in meeting the consumer’s palate for good tasty ethnic food is still very large. It is here that Triguni has positioned its EZE EATS to fulfill this latent need of consumers.
PRODUCT RANGE
There are two categories: Rice Varieties and Mithai Range. All our products are 100% Veg.
- Rice Varieties: Veg. Biriyani, Bisibele Bhath, Rava Khichdi, Poha, Pongal, Tamarind Rice, Cheese Rice.
- Mithai range: Rava Kesari, Rice Kheer and Moong Dal Halwa
These products come in Family Pack as well as Single Pack (only for Mithai).


SHELF LIFE: 6 months
EASE OF PREPARATION & CONVENIENCE
The USP of EZE EATs is its ease of preparation. It is only boiling hot water + EZE EATS that a consumer needs to have a hearty meal. The preparation is so easy and time saving. The consumer has to empty the contents of the pouches, insert a water level clip, pour hot water into the container upto the clip, stir the contents , close the lid and wait for 8 Minutes. After 8 minutes the dish is ready to be served. That is why we call it the “8 Minute Wonder” and we promote the EZE EATS as “any time – any where “ food.
The key USP's of our product are:
1. Great fresh home-cooked taste - non greasy.
2. All SKU’s are 100% Vegetarian.
3. No utensils or cutlery required.
4. No cooking - no stirring - no attention required after adding hot water.
5. If you forget about the time, the product will not burn, etc.
6. Ready in 8 minutes.
7. Adequate shelf life - no refrigeration required.
8. A wide range of tempting flavours.
9. Can be made any where - need only plug point, electric kettle & water.
10. Great for make in front of TV events – such as watching cricket, favorite TV program, Movie & Cubicle lunch.
TECHNOLOGY
Triguni has painstakingly developed the inhouse technology for EZE EATS with the help of various food research institutes of repute in India and abroad. This proprietory technology ensures that EZE EATS gives the same flavor and taste that the home kitchen preparations give and this is without adding preservatives or chemicals. Therefore, unlike other RTE foods in the market, EZE EATS offers authentic taste and it is very healthy too! The factory has highly qualified food technologists working on production, quality control and R & D initiatives.
EZE EATS is manufactured in a state of the art HACCP designed factory that has the cutting edge technology in processed food manufacture and the plant has international quality standards strictly enforced from procurement of raw material till the dispatch of finished products.