Quality Control Process
Right selection of Interviewer as per study demand
Training and monitoring of each Interviewer to ensure the quality of fieldwork
25% Back Checks across Interviewer by Team Leader
10% Counter Back Checks by Operations Executive/Manager
100% data quality check by Research Manager
Research team profile
Cumulative Research experience of about 70 years handling both qualitative and quantitative studies
The team comprise of professionals with Experience of working with major Indian and international research firms and clients for end to end research and delivering the projects to their satisfaction
Experience in moderating and conducting FGDs, IDIs, CLTs, Face to Face interviews
Team focusing on consumer insights based data analysis and reports in the client desirable format