Mishor Adumim 4.07

Mishor Adumim is an industrial park located in the industrial zone of the Israeli settlement of Ma'ale Adumim, about 10 minutes' drive from Jerusalem, in the West Bank.The international community considers Israeli settlements in the West Bank illegal under international law, but the Israeli government disputes this.HistorySince 1998, the park has been managed by the Ma'aleh Adumim Economic Development Company Ltd. Stretching over 1550dunam, it includes businesses and factories, as well as a busy commercial center. In 2014, the park housed 300 factories and small businesses, a bowling alley, two large supermarkets, an art museum and several kosher wineries. These businesses, a few owned by Arabs, among them the Shweiki glass factory, are entitled to special tax breaks under Israeli law. One of the big draws is a Rami Levy supermarket. Adumim Food Ingredients is a food additives company that manufactures nutraceuticals in collaboration with the Hebrew University of Jerusalem.The SodaStream factory in Mishor Adumim provided employment for 1,300 workers: 950 Arabs (450 Israeli and 500 Palestinian) and 350 Israeli Jews. The SodaStream plant was established in Mishor Adumim by the company founder Peter Weissburgh in the 1990s, before SodaStream was taken over by the Fortismo Capital Fund in 2007. In 2014, Daniel Birnbaum, the current CEO said that he would not have opened the factory at this site, but its presence there was a reality and he would not bow to political pressure to close it, even after the inauguration of a new plant under construction in Lehavim in the northern Negev. According to Birnbaum, he would not consider closing the plant out of loyalty to its hundreds of Palestinian workers, noting that he could not see how it would help the Palestinian cause if they were fired. Nevertheless, the closure of the Mishor Adumim factory was announced in October 2015.