The SMARTlab at University college Dublin works across sectors and disciplines to instigate and support positive cultural change. The SMARTlab insists upon an ethical and socially responsible community collaboration model, which informs and enriches the academic domain by encouraging teams of artists and cultural sector creatives to work closely across disciplinary boundaries to invent new models and tools for learning. This model has made real impact, since 1993, helping to change the academy from within and enabling many more women, artists, open source advocates, ‘non-standard’ learners and people with disabilities to gain the highest level of ‘credit’ for their practical work and scholarship, so that, once they have gained their own PhDs, they can help to shape new models of inclusive, applied practice-based research so that it can transform the university sector from within.