Born Global Marketing 2.06

Born Global Marketing | They say that every business has a story.

Hello, my name is Nick Long. I am the founder and MD of Born Global Marketing, I am delighted you are here.

Usually, a description page would contain only ‘information about a company’, I want to take this opportunity to tell you who I am, how I created this company, how it works and why I believe we will become a successful and well known digital marketing agency in the near future.

I created this company with three principles in mind. These are:

Customer Service | Our customers have invested their trust with us, therefore we will always be invested in our customers, before, during and after their project is complete.

Transparency | Become an open book and a resource of valuable information. We will build our business with an excellent reputation for quality.

Highest Quality Service | BornGlobalMarketing.ie is the benchmark, all projects we undertake will be of the same quality or better.

I believe that by following these principles will provide exceptional value to our customers.
How it works

BGM utilises three essential skills in each of our development projects these are – Web Development, Digital Marketing and Graphic Design however, there is one extra attribute that is 100% required for everyone that works with BGM, this is the emotion Passion. Someone that loves what they do will always add something special into their work. If you were to walk into any art gallery in anywhere in the world, it is the emotion passion that an artist integrates into their work that makes it more beautiful and priceless. Every time we build a website, we will always place our passion into your design.

The steps of placing an order and what is involved in building your website

We receive an order or enquiry through the website or by phone

We contact the client and get the details for the project

We build a proposal and the client makes their purchasing decision

The client pays 50% deposit up front to pay for development and initial digital marketing of which includes written content via marketing frameworks and title building all of which are necessary to provide the strongest possible marketing launch and to understand your particular business culture, positioning and unique factors, this also includes building a profile of your customer persona.

Development tenders are made available to our independent development partners:

Hosting
URL purchasing
Responsive Website Development
Theme
WordPress (CMS)
Graphics
Sound
Video
Bespoke Coding
Icon Building
Integrating E-commerce via PayPal
Pricing Tables
Logo Design
Menu Building
Testing
Bug Fixing
Social Link Integration
Email Marketing Integration
And much more

Note: These tasks take around 60% of the overall cost of our websites.


Once the responsive website development is complete and tested for multi screen sizes and quality assurance the second stage of development begins. Digital marketing methodologies are integrated onto the site by digital marketers who have a minimum of an honours degree in marketing with five years of experience with multiple types of businesses. These methodologies include:

SEO

Integrating customer persona preferences

Sensory marketing integration

Image SEO optimisation

Search engine title and description building

Original content creation that adds value for the user

User experience testing and improvements

Creating a collection of relevant blog posts

Integrating Google Analytics and other useful free online tools

Setting up email marketing services like MailChimp

Integrating recommendation marketing frameworks

And much, much more

On completion of the website and the assurance of 100% digital marketing integration and quality, the client signs off on the project and pays the remaining financial balance. It is at this stage the client lets us know when they want the website launched onto the public domain.

Shortly after, the client is invited to review our work. This review will be seen by prospective customers on all of our social media sites, website and other media. This is to ensure that we create excellent work each and every time and also to help promote our clients new website and our business online.