Ballina aptly given the title of Salmon Capital of Ireland and gateway to North Mayo region and South Sligo along the Wild Atlantic Way. Situated on the world renowned River Moy, Ballina is a bustling tourist town with many fine hotels, restaurants and arts and cultural venues.
As the West of Ireland premier tourism destination, Ballina Tourist Office is run and managed by Ballina Chamber of Commerce added by Ballina Tidy Towns and promoted by Mayo North Promotions Office.