BOLD IDEAS 3.26

BOLD is made up of people with a long standing passion and vision for what makes a business successful. Different people with different backgrounds. Experts in corporate strategy, business planning, branding, sociology, communication, social media and digital solutions. A few keen-eyed, audacious and smart guys who are more visionary and creative than management consulting companies and more focused on business and on efficient, sustainable solutions than advertising agencies.

We are in the value adding and not in the resource-selling business.
We don’t have a huge in-house army waiting to be sold to clients. Besides the founding partners we have a small A-class, handpicked senior team and project-based contractual partners.
We believe: Quality always wins over Quantity.

Brands are living organisms and just like in nature: long term success is about winning the adaptation game. At BOLD we don’t think about brands, we think about brand-ecosystems.
We believe that is only possible with a Strategy in Motion™, because it prepares and constantly adjusts all the brand acts according to behaviour-changing trends and relevant opportunities, which are all based on real human needs.

BOLD is not for everyone.
We partner only with ambitious clients who are ready to rewrite and reframe the game. It is a bold decision to work with us, in return we never give less than bold, business building ideas.