M.Sc. in International Marketing (PR.I.MA.) 4.13

The M.Sc. in International Marketing program (PR.I.MA.) is offered by the Department of Marketing & Communication of the Athens University of Economics and Business (AUEB), the most prestigious Greek University in Economics and Business.

The target group of the project is graduate students who are interested in acquiring all the appropriate marketing skills and competencies, which are required in developing, pricing, distributing and promoting products and services in export markets.

The innovative features of the program include: a) the development of the courses’ material by the faculty of 5 European Universities with extensive teaching, research and consulting experience, and b) the facilitation of student and staff mobility around Europe. Furthermore, one of the competitive advantages of the PR.I.MA. is small class size of up to 25 students, which can give you more personalized educational and leadership opportunities, benefits that translate well to the working world.