You have probably never heard about MA+, a1923, Boris Bidjan Saberi, Uma Wang, Guidi. These tiny brands, which are only available in a handful of selected boutiques around the world, do not invest into marketing or publicity. But they are cult names to those in the know, as they constitute real hi-end of fashion. Innovative fabrics, hand finishes, ‘architectural’ cuts, as well as ultra-limited production are just a few elements that make them truly special. Avant-garde style and ultimate, artisanal quality - these are really timeless pieces which will not go out of fashion.