Crossfit Elviria, Marbella 4.42

CrossFit wants to fuel a revelation in a new approach to fitness within the current commercial (big box) gym engulfed market. CrossFit is currently the most efficient and effective exercise program out there. The CrossFit approach is leave the modern day technology and gym machines to gather dust, replacing them with basic functional movements (like squatting, jumping, lifting, pulling, climbing, running and twisting) and using key equipment (like barbells, kettle bells, ropes and medicine balls). Here at CrossFit we believe that where you train is less important than how you train and that who you train with matters more than what gear you have. We know this can be done in little boxes and this environment is as good as any for forging elite fitness. CrossFit is universally scalable allowing us to target a full spectrum of clients regardless of age, gender and especially level of fitness. CrossFit combines gymnastics, weightlifting and metabolic conditioning in workouts and describes its strength and conditioning program as “constantly varied (if not random), high intensity, functional movement," with the stated goal of improving fitness. Our program here at CrossFit delivers a fitness that is, by design, broad, general, and inclusive. Our specialty is not specializing. CrossFit is a thriving style of exercising. Consumers are slowly beginning to trade in their big box gym memberships for a CrossFit box membership. They not only enter into an environment that promotes healthy lifestyle but it also provides a sense of community.
The little box gym is vastly more than just a scaled down big box gym. The big box feeds off membership and is most profitable when thousands sign up and only a few hundred actually make it through the doors, normally due to a lack of trainer guidance, motivation and results. The small box operators as a fitness training business, with full participation and high retention of our athletes is our goal. The client is better cared for in the little box gym, with professional trainer guidance, highly motivation and noticeable results and they know it.