STEPitUP 2.63

STEPitUP - Extending brands through music!

STEPitUP is a strategic bureau connecting brands with great music and musicians in innovative ways.

STEPitUP is an experienced and professional bureau who matches brands with music and artists and develops creative co-branding strategies based on music. We provide value through the ability to extend the brand to the universe of music or an artist and visa versa.

Music is our passion! Through music, brands can be experienced and perceived via the consumer’s senses – by appealing to the emotions that affect our consumption pattern. This is because music used in marketing-related contexts is capable of evoking non-random, emotive and behavioral responses in consumers.

We develop creative branding strategies and original concepts and activities for campaigns. By using our creative network within the music-industry we ensure our clients an original and differentiated campaign in todays saturated market. Our clients have the opportunity to reach an even wider range of customers through the branding partner’s own media and activate new segments whilst simultaneously creating value through a musical universe.