Minimum stores 3.12

minimum’s concept store is located in the heart of where it all began 18 years ago – in aarhus, denmark. it is a store housing 500m2 of innovation and retail concept with a drinks area, pop-up shops and a gallery. it is everything but an ordinary retail concept, but a universe where quality, design and experience is paramount.
the store houses minimum apparel along with a number of external brands representing footwear, gadgets, food, art and interior, taking the definition of concept store to the next level. minimum is exclusive supplier on apparel, while the external brands complement minimum’s dna.