G-STAR FISKETORVET 3.45

G Star is a denim fashion house that is known throughout the world for the high quality of the denim that they produce and their designs. G-Star is a very famous brand which in large part is due to their innovative RAW denim that they began manufacturing on a large scale in 1996. Their RAW denim in particular has brought many new followers and fans to the brand. Gstar's RAW denim has helped gain them a strong reputation for trend setting within the fashion industry. They manufacture stylish high quality, long lasting denim jeans. A big part of their popularity is the high quality of the garments that they make. Some of their appeal is the "extras" they add to their clothing such as leather and zippers as well as complex seam lines, pockets and detailing. The attention paid to the detail of G Star jeans is impressive. G Star jeans are comfortable and stylish to wear. It is a pleasure to wear G Star jeans because of their comfort and fit. They are the most well represented brand in my wardrobe Denim is the core of G-Star's business. Their business revolves around the production and design of denim goods. Currently they appear keen to explore three dimensional architecture as well as the creating new, distinctive silhouettes. Not only do they mass produce stylish denim street wear, they are also at the cutting edge of the fashion industry. On top of this, many of their designs include unexpected features and details, which include both leather and zippers are added to classic designs, and complex seam and structure detailing is further explored across the range. G Star update classic cuts for the world of today. This includes military influenced designs with a funky street vibe.

G Star's main area of business is making their RAW denim. RAW denim forms a main part of G-Star's business. This type of denim is dyed but then not washed or treated unlike many other brands of jeans that are stone washed this kind of denim remains unwashed. This means there is a possibility of shrinkage. This is the reason behind the name, RAW denim. However one of the attractions of raw denim is that it will fade uniquely to the body of the wearer. This type of denim has a slightly different feel to it than treated jeans. G-Star takes much of their inspiration from European fashion trends and military clothing. Many of the popular G Star designs are influenced by military uniforms.

"Just the product" has always been G-Stars philosophy and market approach. The development of innovative products like Raw Denim, which has had a major influence on the jeans market, was a natural consequence of this view. They focus their efforts on creating top class denim jeans that sell themselves. They released their Raw denim over ten years ago in 1996.