'The Basement by Loyal Coalition' is a store and platform for local small businesses to sell and showcase their goods and be part of a collective of Vancouver brands and entrepreneurs. We are all about working and collaborating with locals and cross-promoting one another, so when we had the opportunity to open a brick and mortar in Gastown, we wanted to bring that same vibe into the next stage of our business. Afterall, we are all about building up our community and living by our ‘Good Vibes Only’ mantra in all aspects of our personal lives and business. We believe with ‘The Basement’ we are building a niche in Vancouver and creating a new culture that we want everyone to feel apart of.