OPEN Communications 2.25

Open Sesame
The Magic Words for your Message

There is something terribly refreshing about an open conversation. The connection is almost always immediate and genuine. There is the distinct lack of barriers, subterfuge or misdirection. You grasp the full meaning of what is said and it registers. The only agenda appears to be creating a bond of understanding. And even when it’s over, its essence lingers like a warm memory.

Though it seems simple enough, we all know from experience that it is anything but simple, or easy. This is even more so for companies. The marketplace can be a minefield for even the best of communications intentions. Broad demographic spreads, competing expectations, cultural nuance are but a few of the challenges you need to successfully navigate to establish genuine, lasting connections with your customers. And there is no off-the-shelf answers. You really have to work at it.

We started OPEN Communications on the premise that there are three essentials pillars to better, more impactful and effective conversations with target consumers: an open work environment to maximize productivity; an open relationship with our clients for greater transparency and efficiency; and an open resource base, allowing us to partner with the best talent to produce the best results.