The HakureiCon Shop is a specialized e-shop selling Touhou-related doujins and goodies from various artists around the world. Its only purpose is to fund the first Touhou convention in Europe: the HakureiCon Festival and encorage the artists of the Touhou fanbase.
The shop is affiliated with Touhou-Online, a worldwide French Touhou community, but none of the profits made by the shop goes to their promoters whatsoever. Every staff member affiliated with the project is a volunteer and their only mission is to make the Touhou fandom grow around the world!