Inside Theory 2.8

Inside Theory is an insights consultancy firm.
We decipher, devise and deliver solutions that allow organizations to encapsulate value and inspire competition.

THEORY. The word's origin (from the Greek thorós, a spectator), states that all theories are mental models of the perceived reality.

At Inside Theory, we think it is fatal to take perceptions too seriously.

Theories generalize by ignoring outliers. We find outliers more interesting than the averages.


|| WHAT WE DO BEST ||

% Gameplan Consulting
- Innovation & Growth Strategy.
- Corporate Strategy.
- Business Unit Strategy.

% Market Research
- Ethnography & Insights Development.
- Focus Groups & Surveys.
- On-Site Intercepts.

% [Inside] Lab
- Specific Action Research.
- Idea Testing.
- Disseminate Knowledge.
- Design & Incubate Innovation Models.