Mr Logo 2.79

A Logo can easily be placed at the foundation stages in designing a graphic system / identity of any business / brand. That is true for the large majority of cases, since it is the starting point for all derived materials: stationery, packaging, promotional materials and signage. It should embody the overall image you want your business to convey. It should give its customer base a feel for what your company's all about. And it should be memorable.

While all of us have seen remarkable examples of Logos, we haven´t been all conscious of is of how hard it is to create that experience, after all it looks very simple. Mr Logo is here to assist you in that complex process of making it look “simple”.

We all know great Logos. But we don’t all know that great logos aren’t easy to create, as they require considerable amounts of experience, expertise, context (cultural filters) and focused creativity. The final aspect of an identity (execution) should be not be mistaken for ease, as “simple” does not equal “easy”. This distinction is what separates a large amount of high performing logos from mundane “nice pictures”.