Direct Hotels & Apartments 3.4

We’re a dispersed bunch us Aussies, and when we work or play we have a fair way to go to get, well, anywhere. When our friends from overseas come to visit it’s not simple to move from one city to another. The distance means we spend longer in those locations and, let’s be real, we have some amazing locations to stay; and why would we want to cut that short?

But we also know that working or playing hard, especially if we’re staying longer, means that it’s the little things that matter. We don’t just want an easy check in process, we want to know we have our every need thought of and people willing to help. We want more than just a room to stay in; we want to live our lives and fill it full of wonderful experiences.

The challenge is that while the serviced apartment model is rapidly growing here in Australia, it’s still highly fragmented. We want to know we can go and stay in our favourite towns with more than just ‘knowing what we’re going to get’ from the bland corporate players at the top end, to the mixed bag of single operators. We want to get excited knowing we are going to stay and be looked after by people like us. People who get what we need as a business traveller, as couple getting away or as a family sharing that rare time together.