Culture, Design, Innovation.
These three principals create lures that effectively target fish based around traditional methods of fishing. Inspired from cultural practices, the latest design and manufacturing processes and always being innovative
Cholai Lures has been created on the basis of passion and attention to detail, to affectively create lures that not only add value to the user but also push the boundaries to what may seem impossible to target particular fish species and make it reality
By doing so this opens a whole new market for the existing fishing industry which creates passionate customers who surround themselves around high quality products but at the utmost remember the essence in why they started fishing and that was to always have fun and to create long lasting memories
Passion
Fun
Culture
Design
Innovation
these are the principals that create a product that promote a happy lifestyle with lots of adventures and memories.
A.T KALUWIN & L.L KANAH TAS CHOLAI LURES
ABN 60 567 360 458