Vida Hotels and Resorts launched by Emaar Hospitality Group is a refreshingly different upscale lifestyle hotel and residences brand for the new generation of business executives, entrepreneurs and leisure travellers. Vida, meaning ‘life’ in Spanish, embraces warmth, simplicity and creativity in design-led spaces. Positioned as a lively and vibrant hub where inspiring minds can create, connect and come alive, Vida hotels are a stimulating environment where style meets convenience and interactivity. Vida Hotels and Resorts operates properties in Dubai and will extend its service competencies to Vida Residences. Vida Hotels and Resorts is set to operate hotels and serviced residences internationally, and other key markets in the region as well as in Dubai.