PRIDE RIDE 2.89

In 2012, a new Startup Automotive Company has emerged to the surface of the automotive accessories market in Dubai, UAE by the name of Pride Ride General Trading. PRGT was founded by young entrepreneurs, who take their passion to cars very seriously that they have decided to share it with the world.



PRGT follows a professional methodology while carrying out business activities. It is divided into four business units that are concerned with: Product Design, Product Development, Manufacturing, and Quality Assurance. The company’s growing catalog includes branded car accessories and utilities, such as: Sparco Corsa, Betty Boop, Ekken, Kukuxumusu, Paradise Scents, Nexx and Pininfarina.

PRGT has a wide distribution channel that covers the GCC, in addition to Lebanon, Jordan, Yemen, and Morocco. It is concerned with bringing the best for its customers, so they can enjoy their cars along with their perfectly designed accessories. Our brands’ design inspirations come from the dominating trends all around the world. Our goal is to provide you with the needed swag for your automotive to match the coolness within you. After dealing with PRGT, you will be ready to go out and show off your beautiful ride on the sunny roads of UAE.

All that we want you to remember is that you can count on us, for our enthusiasm, ingenuity, and dedication are the key drives behind delivering you an excellent service.


To be a leading sales and distribution company in the organizational and consumer markets.
The company's objective is to provide customers with quality merchandise at competitve prices, a flexible sales and distribution network nationwide. We have a new team, focused on delivering results.
We have the high market share in the world's highest-growth markets.

we're just getting started.
WHAT WE DO

We create and manufacture car accessories that surpass industry standards of innovation and quality.